In 1924, Citizen’s forerunner, the Shokosha Watch Research Watch Institute produced its first pocket watch the “CITIZEN”. The then Mayor of Tokyo, Mr Shimpei Goto, named the watch “CITIZEN” with the hope that the watch, a luxury item of those times, would become widely available to ordinary citizens and be sold throughout the world.
The Citizen Watch Company, Ltd. was established in 1930.Citizen is the world’s largest watch company. More people depend on a watch made by Citizen than other timepiece. Citizen produced 292 million timepieces in 1999, about 24% of the world total.
Citizen has played a leading role in the international watch market for years and has set the de facto standards for movements. The Japanese manufacturer has also been able to repeatedly develop pioneering technologies that take their power from natural energy sources.
One of these innovative energy solutions is called Eco-Drive and is already to be found in many Citizen watches.
Through the use of highly sensitive photocells, even the weak light from candles can be converted into electrical energy to power the movement.
Since excess energy is automatically saved in storage cells, these watches can continue to keep time even after they have been in the dark for months.
A further advantage of the Eco-Drive models is that no battery change is necessary. This not only saves money but also helps protect the environment.
Besides innovative technology, the Citizen watches are characterised by a high-quality finish, superior materials and an attractive design.
About 300 engineers and scientists, as well as dozens of designers work on the development of new watches at the Citizen research centres. Citizen has repeatedly set new standards in the watch market.
For example:
1975 the most accurate watch in the world
1976 the first solar watch
1978 with a width of less than 1 mm, the slimmest wrist watch
1980 measuring only 9 x 7 x 2 mm, the smallest movement
1983 the first watch with a thermometer, waterproof up to 100 m
1985 the first diver's watch with an electronic depth gauge
1987 use of the high-tech material, titanium
1989 the first professional mountaineer's watch with integrated altimeter and barometer
1990 the first multiple-time-zone radio-controlled watch
1994 the first diving watch with a PC interface
1994/95 introduction of the environmentally-friendly Eco-Drive technology
1996 radio-controlled Eco-Drive watches
1997 Citizen Eco-Drive Signature. Amazing accuracy for a quartz watch of +/- 10 sec. per year
1998 the Citizen Eco-Drive Duo featuring the revolutionary hybrid-movement (Eco-Drive + Automatic) and the first professional diving watches to use light energy, the Citizen Promaster Aqualand Eco-Drive Chronograph
1999 the innovative Eco-Drive Thermo is powered by the temperature difference between the back of the watch's case, warmed by body heat, and the surrounding air temperature
2000 the Eco-Drive Vitro features specially developed photocells incorporated almost invisibly into the watch's glass face, thereby enabling new designs
Founded in 1924, Citizen Watch Co. was so named by its founding father so it would be "Close to the hearts of People Everywhere." Citizen is recognized as a worldwide leader in the watch industry, especially in advanced technology. Citizen has consistently drawn on its leadership in watch technologies to create new possibilities in information and electric equipment, precision parts and industrial machinery. At the same time, Citizen is moving beyond the conventional thinking about watch engineering in its pursuit of "Beyond Watch Technology."
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